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Services Marketing
Prof. Ju-Young Kim


Secretary: Julia Schell

Tel.: +49 721 608-44613

Fax: +49 721 608-47765

Office hours:
Monday - Thursday 9-13 h


Visiting address:

Zirkel 2
Gebäude 20.21
76131 Karlsruhe



The research group Services Marketing was newly founded in February 2015.

Both our research and teaching focus on pricing issues, online marketing and innovation marketing in the service context.




A publication by Prof. Kim in the Journal Marketing Science is available.

Martin Natter, Ana-Marija Ozimec, Ju-Young Kim: “Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”, Marketing Science, doi 10.1287/mksc.2015.0943



Media 27.01.2015 "To Buy or not to Buy: How Increased TV Watching Impacts E-Commerce": Knowledge@Wharton TV .