Publications

Publications in refereed journals

Hinz, Oliver / Hill, Shawndra / Kim, Ju-Young (2015): “"TV's Dirty Little Secret: The Negative Effect of Popular TV on Online Auction Sales", Management Information Systems Quarterly, accepted.

Natter, Martin / Ozimec, Ana-Marija / Kim, Ju-Young (2015): “ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites", in Marketing Science, accepted.

Kim, Ju-Young / Bruenner, Tobias / Skiera, Bernd / Natter, Martin (2014): “An Analysis of Pay-Per-Bid Auctions”, in International Journal of Research in Marketing, Vol. 31 (4), 368-379.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2014): “Sampling, Discounts or Pay-What-You-Want: Two Field Experiments”, in International Journal of Research in Marketing, Vol. 31 (3), 327-334.

Kim, Ju-Young / Kaufmann, Katharina / Stegemann, Manuel (2014): „ The Impact of Buyer–Seller Relationships and Reference Prices on the Effectiveness of the Pay What You Want Pricing Mechanism”, in: Marketing Letters, Vol. 25 (4), 409-423.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2010): “Kish: Where Customers Pay As They Wish”, in: Review of Marketing Science, 8, Article 3.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2010): „Pay-What-You-Want – Praxisrelevanz und Konsumentenverhalten“, in: Zeitschrift für Betriebswirtschaft, 80 (2), 147-169.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2009): "Pay-What-You-Want - A New Participative Pricing Mechanism", Journal of Marketing, Vol. 73 (1), 44-58.

Conference proceedings

Kaufmann, Katharina / Natter, Martin / Kim, Ju-Young (2014): “Price Increase Communication: Don’t Mess with Framing Effects!”, 21st International Conference on Recent Advances in Retailing and Consumer Services Science, Bucharest, Romania.

Natter, Martin / Ozimec, Ana-Marija / Kim, Ju-Young (2014): “ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”, Proceedings of the 36th INFORMS Marketing Science Conference, Atlanta, USA.

Natter, Martin / Ozimec, Ana-Marija / Kim, Ju-Young (2014): “ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites”, Proceedings of the 43th Conference of the European Marketing Academy (EMAC), Valencia, Spain.

Hinz, Oliver / Kim, Ju-Young (2013): “Spillover-Effects in the Attention Economy – Why eBay Should Pray for Poor Quality Program”, Proceedings of the 42th Conference of the European Marketing Academy (EMAC), Istanbul, Turkey.

Hinz, Oliver / Kim, Ju-Young (2013): “Spillover-Effects in the Attention Economy – Why eBay Should Pray for Poor Quality Program ", Winter Conference on Business Intelligence, Snowbird, USA.

Kim, Ju-Young / Natter, Martin (2012): “From Winner to Loser – Overpaying as a Process across Multiple Auctions", in: Proceedings of the 34th INFORMS Marketing Science Conference, Boston, USA.

Kim, Ju-Young / Natter, Martin / Skiera, Bernd (2009): “Entertainment-Shopping Auctions on the Internet", in: Proceedings of the 38th Conference of the European Marketing Academy (EMAC), Nantes, France.

Kim, Ju-Young/ Natter, Martin / Spann, Martin (2008): "Pay-What-You-Want: Being Better Off When Customers Determine the Price?!" in: Proceedings of the 30th INFORMS Marketing Science Conference, Vancouver, Canada.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new participative pricing mechanism", in: Proceedings of the 29th INFORMS Marketing Science Conference, Singapore.

Kim, Ju-Young / Natter, Martin / Spann, Martin (2007): "Pay-What-You Want - Assessment of a new radical pricing mechanism", in: Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.