Prof. Dr. Kim offers a master's (bachelor's) seminar about the topic of 'Services Marketing' during the summer (winter) semester 2016.
The application period for the seminar starts on 28.02.2016 and ends on 19.03.2016. The seminar is addressed to masters’ students who are interested in the field of marketing, especially students intending to write their master’s thesis in this field are warmly welcomed to participate. Within the scope of the seminar students are supposed to learn discussing scientific papers critically, structuring and reviewing them reasonably as well as evaluating their content according to relevance and quality. More detailed hints on the requirements and assessments will be given during the introductory meeting on 26.04.2016. The work will be made in teams of two and eventually presented in front of the other seminar’s participants. The presentation’s purpose is to demonstrate oneself within the team, to correctly and descriptively present the work’s key results as well as the method of a selected scientific paper.
The following documents may help you writing your seminar paper:
