Vita

Wiebke Klingemann is a research associate and doctoral candidate at the chair of Service Management, Institute of Information Systems and Marketing, of the Karlsruhe Institute of Technology.

She holds a master’s degree in business administration from the University of Mannheim, and a bachelor’s degree in International Management and Foreign Trade from the University of Applied Sciences in Hamburg.

During her studies, she focused on Marketing, and wrote her master thesis about the influence of decision heuristics on the overchoice effect. 

Wiebke spent exchange semesters at the University of Stellenbosch Business School in South Africa and at the Montpellier Business School in France.

She interned in different fields and industries, including the Marketing Department at L’Oréal Switzerland, an E-business start-up in Hamburg and a construction company in Nigeria, and worked as a student assistant at two market research companies.