Vita
Veröffentlichungen
Klingemann, Wiebke / Kim, Ju-Young / Füller, Kai Dominik (2019): Willingness to Pay. In: Homburg Christian / Klarmann, Martin / Vomberg, Arnd (eds.): Handbook of Market Research. Springer, Cham
Klingemann, Wiebke / Kim, Ju-Young (2016): Innovative Preisbildungsmechanismen. In: Corsten, Hans / Roth, Stefan (Hrsg.): Handbuch Dienstleistungsmanagement, München: Vahlen, 1. Aufl., S. 715 - 731.
Konferenzbeiträge
Klingemann, Wiebke / Kim, Ju-Young (2019): "(Surp)Rise in Sales: Increasing Sales and Purchase Satisfaction through Offering Opaque Goods", Proceedings of the 41st Marketing Science Conference, Rome (June 20-22).
Klingemann, Wiebke / Kim, Ju-Young (2019): "Probably a Good Choice: How Probabilistic Decoy Goods Affect the Choice of Transparent Goods", Proceedings of the 48th European Marketing Association Conference (EMAC), Hamburg (May 29-31).
Klingemann, Wiebke / Kim, Ju-Young (2018): "(Surp)Rise in Sales: Increasing Sales and Purchase Satisfaction through Opaque Goods", Proceedings of the 47th European Marketing Association Conference (EMAC), Glasgow, Scotland (May 29- June 01).
Klingemann, Wiebke / Kim, Ju-Young (2018): "The Value of Surprises: Enhancing Product Evaluations, Sales and Purchase Satisfaction through Opaque Goods", Proceedings of the 29th American Marketing Association Winter Academic Conference (AMA), New Orleans, USA (February 23-25).
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